As the E-commerce industry is expanding and online marketplaces are emerging, there are millions of products and services that have shifted online. Buying and selling various products and services online has been easier than ever and has opened numerous options for a consumer. While every product nowadays has its website, there’s a major competition to generate leads and gain more traffic. You must have numerous websites and noticed that some automated popups emerge looking like a chat window. These are nothing but chatbots and are gaining popularity. Chatbots are deployed by every website and with their increasing demand, lots of Chatbot Services in India are coming into the picture.
What are Chatbots and What do they do?
Chatbots are AI-powered chat tools that are usually trained and programmed to understand the customer’s intent, study its interaction with the website, and then provide a personalized response to a query or a solution via chat. Chatbots are widely used to generate leads and provide engagement, customer support, in-store experience replication, personalized recommendations, selling, and much more. Chatbots are not only limited to websites but also play a key role in WhatsApp communication. A lot of organizations have deployed their Chatbot Service on WhatsApp to either assist customers with their queries or to promote a new product or service.
The global chatbot market was valued at $190.8 million in 2019. It is expected to reach $1.25 billion by 2025, growing at a CAGR of 28.3% during the forecast period (2020-2025).
What are the benefits of taking Chatbot Services in India?
As we have understood what Chatbots are and what they do, it’s important to understand what are the actual benefits of chatbots and why you should consider a Chatbot Service in India. In this blog, we will go through some major advantages that Chatbot provides to businesses.
Enhanced Customer Service
Chatbots are loaded with data and are capable of answering any query of a customer. Further, they are available 24×7 without engaging any human dependency behind it. The responses are far more accurate and detailed and the chatbots engage in a patient conversation until all the queries of the end-user are resolved which eventually enhances customer experience.
Increased Brand Promotions & Marketing
Chatbots can prove to be highly efficient and accurate when it comes to marketing and new product promotions. Chatbots can automate marketing tasks, such as sending out promotional messages, coupons, reminder messages, and much more. This automation can greatly help businesses save time and money, ultimately leading to increased profits and business growth.
More focused Customer Engagement
Chatbots have proven successful in increasing customer engagement and attracting more traffic to the website. They have the capabilities to build rapport with customers, understand customer requirements, and ultimately provide customer support.
Boost Lead Generation
Generating leads is essential for any business as it provides them with a comprehensive understanding of potential customers who can generate business. Growing high-quality leads is the most important aspect as these leads have a higher chance of conversion as compared to other leads. Chatbots can help you generate leads by providing potential customers with information about your products or services. Chatbots collect data and qualify leads that can assist you in judging which lead is suited for your business.
Reduce Customer Service Costs
We all know that hiring customer service agents is a lengthy process as it requires hiring, training, and expenditure of financial resources. Chatbots on the other hand can be deployed much easily and quickly and can be programmed as per the requirements. While a human can assist only for 8-10 hours, Chatbots work 24×7 and can manage multiple customers simultaneously, thus enhancing efficiency and saving costs.
So to conclude, it is fairly clear what chatbots are and how they are useful to businesses. Thus, availing of a Chatbot Service in India could be a great option for you if you are aiming to expand your business in this competitive market. However, it is vital to balance automation with a human touch as humans with further enhance the customer experience. This will ensure that your chatbot provides the best possible experience to your customers.
No matter your industry or business model, chatbots are a powerful technology that can set your brand apart from the competition. So without any further delay, find a suitable Chatbot Service in India for your business and explore the new era of infinite possibilities.